Companies which launched their forest and fabric policies on Tuesday in Vancouver include Esprit, the iconic retailer which in joining CanopyStyle marries forest-solutions with its landmark international fashion company, Tesco, the multinational grocery and retail superstore, Simons, a leading fashion outlet currently enjoying a successful expansion across Canada, international fast-fashion chain New Look, KappAhl, the Swedish fashion chain, and LA-based sustainable luxury brand Sage Larock, according to a press release by Canopy.

“Today’s leaders clearly show that sourcing from endangered forests is no longer fashionable,” said Nicole Rycroft, Founder and Executive Director of Canopy. “Thanks to the forest commitments of more than 65 fashion brands, we are seeing dramatic shifts in the rayon supply chain. We look forward to bringing this momentum into our work with viscose producers in China, where in late May we continue a series of negotiations and will present at their association conference.”

These new brand commitments add significant momentum to CanopyStyle. The collective goal is to ensure that the rayon/viscose supply chain is free of endangered forests by 2017, the release said.