The Canadian environmental organization Canopy hailed the comprehensive Lifecycle Analysis released by Kimberly-Clark. The study was authored by the Georgia Institute of Technology. Kimberly-Clark Corporation, global producer of Kleenex, Huggies and many other major brands sold in over 175 countries, on the release of a cutting-edge study of the existing and potential raw materials for their products. “With an eye to protecting our planet’s remaining ancient and endangered forests - and not trading off one environmental issue for another – we have reviewed countless lifecycle assessments related to traditional forest products,” said Amanda Carr, Campaign Director with Canopy.

"The key to our endorsement of Kimberly-Clark’s report is that this study includes measurements for biodiversity and carbon stored in our global forests as part of the environmental considerations.” With the inclusion of eight key environmental indicators, such as land occupation, human toxicity, climate change and water depletion, the study concluded that recycled paper along with alternatives such as leftover wheat straw had reduced environmental impacts when compared with traditional use of forest fiber. “Canada’s ancient and endangered Boreal Forests continue to be made into toilet paper and incontinence products – this study is exciting because it weighs the other options for a global company that had over $20 billion (USD) in sales last year”, noted Carr. “That is a lot of purchasing power exploring what is best for our planet. With Kimberly-Clark’s existing leadership on paper procurement and forest conservation, the science behind making the right choices is now even clearer.” Today’s public release of the study offers, not only Kimberly-Clark, but everyday consumers, all forest product consuming companies and producers within the supply chain an invaluable resource to make the best choices to protect our global environment.

The study is available athttp://www.kimberly-clark.com/sustainability/people/LCAMessaging.aspx